A slice of childhood

Wonder Bread

Big Idea

To remind families of the nostalgia and values of Wonder Bread which embodies the essence of childhood in every bite so that they can relive their childhood memories while creating memories for their children.

The Challenge

Increase brand loyalty among the current target market, and increase the number of families that use Wonder Bread to create memories

at mealtime.

Creative Team

Bea Del Rosario, Emma Herron & Willam Vainer