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Embracing Sensitivity
Mayfair Group
From Agency To Fashion Brand, to change the narrative around unrealistic societal standards, and celebrate the unfiltered human experience that connects us all. Creating fashion items that resonate.
The Big Idea
Create a customized collection to encourage professionals to embrace their emotions and foster a more empathetic and inclusive environment.
The Challenge
The advertising industry often uses the mantra "don't take it personally", emphasizing the need for professionals to develop a thick skin. However, this overlooks the crucial role sensitivity plays in understanding and connecting with consumers on a deeper level
3 Stages of Emotions
VISIT THE SITE: MAYFAIRGROUPxEMBRACINGSENSITIVITY
*THESIS Creative Project
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